With the new Downtown Development opening this fall, PALM SPRINGS is now offering all the ingredients for any brand to THRIVE. With 365 days of sunshine in the midst of a Mid-Century architectural wonderland, Victoria Secret voted Palm Springs the sexiest city in America this year. Known for its reoccurring celebrities and playground for tourists alike, Downtown Palm Springs is now the center of an iconic trending tourism destination year round.  A diverse local and visitor demographic is making Palm Springs now the most important location for ANY BRAND to CONNECT with its CUSTOMER.  Downtown Palm Springs is a place where consumers escape from their daily worries, relax and are able to take time for a deeper understanding of brands and products who call this location home.